| DC Field | Value | Language |
|---|
| dc.contributor.author | Zentes, Joachim | - |
| dc.date.accessioned | 2021-04-22T06:25:22Z | - |
| dc.date.available | 2021-04-22T06:25:22Z | - |
| dc.date.issued | 2017 | - |
| dc.identifier.isbn | 978-3-658-10183-1 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/290 | - |
| dc.description | This book is devoted to the dynamic development of retailing. The core focus is on various
strategy concepts adopted by retailing companies and their implementation in practice. This
is not a traditional textbook or collection of case studies; it aims to demonstrate the complex
and manifold questions of retail management in the form of twenty lessons, where each
lesson provides a thematic overview of key issues and illustrates them via a comprehensive
case study. The examples are all internationally known retail companies, to facilitate an un-
derstanding of what is involved in strategic retail management and illustrate best practices.
The book is divided into four main parts. Part I (Chapters 1–6) introduces „Functions,
Formats and Players in Retailing“. Part II (Chapters 7–10) deals with growth, internation-
alisation, retail branding and sustainability strategies as fundamental aspects of „Strategic
Marketing in Retailing“. Part III (Chapters 11–16) focuses on the „Marketing Mix in
Retailing“, discussing store location, merchandise and category management, pricing,
marketing communication, instore marketing and customer relationship management.
Finally, Part IV (Chapters 17–20), „Buying, Logistics and Performance Measurement“,
deals with retail purchasing strategies and concepts, the modern concepts of physical dis-
tribution and IT-based supply chain management and methods of performance monitoring
and controlling. | en_US |
| dc.description.abstract | The economic importance of retailing is constantly increasing, as can be seen from the
development of many countries across Europe, America and Asia. In highly developed
countries, retailers are taking an increased leadership role in every distribution channel.
Expansion strategies, retail branding strategies, innovative solutions for supply chain man-
agement and many other developments all reflect this trend. Transformation countries such
as those in Central and Eastern Europe and emerging countries such as China or Brazil
are also seeing fundamental changes in retailing structures, which may lead to comparable
developments.
Internationalisation has also led to profound changes. Formerly local or national retail-
ers are increasingly developing into global players with worldwide operations. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Springer | en_US |
| dc.subject | Strategic Retail Management | en_US |
| dc.subject | Management | en_US |
| dc.title | Strategic Retail Management | en_US |
| dc.title.alternative | Text and International Cases | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | ARTS & SCIENCE
|
