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Title: Introduction to Electronic Commerce and Social Commerce
Authors: Turban, Efraim
Keywords: Commerce
Electronic Commerce
Issue Date: 2017
Publisher: Springer
Abstract: Electronic commerce (EC) describes the manner in which transactions take place over networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications—such as buying and selling stocks and airline tickets on the Internet—are growing very rapidly, exceeding non-Internet trades. But EC is not just about buying and selling; it is also about electronically communicating, col- laborating, and discovering information. It is about e-learning, e-government, e-health, social networks, and much more. Electronic commerce has an impact on a significant portion of the world, including developing countries, affecting businesses, professions, and most impor- tantly people.
Description: Electronic commerce can be approached from two major viewpoints: technological and mana- gerial. This text uses the second approach. Most of the presentations are about EC applications and implementation. However, we do recognize the importance of the technology; therefore, we present the essentials of selling and buying mechanisms in Chapter 2 and the essentials of security in Chapter 10. We also provide some detailed technology material in the online files, tutorials on the book’s website (e-commerce-introduction-textbook.com). Managerial issues are also provided at the end of each chapter.
URI: http://localhost:8080/xmlui/handle/123456789/277
ISBN: 978-3-319-50091-1
Appears in Collections:ARTS & SCIENCE

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