| Title: | Social Media Management |
| Other Titles: | Technologies and Strategies for Creating Business Value |
| Authors: | Looy, Amy Van |
| Keywords: | Social Media Management Business |
| Issue Date: | 2016 |
| Publisher: | Springer |
| Abstract: | This book takes the perspective of organizations (not individuals) and clarifies the impact of social media on the different departments or disciplines in an organiza- tion. This multidisciplinary approach differs from other books on social media which deal with a single topic and/or a single focus (e.g., limited to marketing or IT). As this book intends to offer an introduction to a wide range of business-related social media topics, it serves as a complement to the more specialized books that elaborate on each topic separately. |
| Description: | This book intends to give an objective state of the art of the social media landscape at a certain moment in time, without supporting one or another social media tool or online service. Being an international handbook, the book neither intends to give specific advice to organizations. This book is an independent publication and has not been authorized, sponsored, or otherwise approved by any organization, product, or vendor mentioned in the book. |
| URI: | http://localhost:8080/xmlui/handle/123456789/244 |
| ISBN: | 978-3-319-21990-5 |
| Appears in Collections: | ARTS & SCIENCE |
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2016_Book_SocialMediaManagement.pdf | 3.33 MB | Adobe PDF | View/Open |
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